our work
Activations
We build brand moments that stop people in their tracks—and get them talking long after.
Our Work
Rocket Restage Pop-up
Rock Events was so excited to partner with Rocket on the internal launch of their new visual brand identity last week! We took over State Savings Bank in
Detroit to build out a week-long Rocket brand experience pop-up for team members.
First stop at the brand experience: Rocket team members entered the brand gallery, where they learned about new elements of the Rocket brand through live demos, font stories, and more.
Next: Team members explored the Rocket merch pop-up shop with gear ranging from Stanley water bottles to hoodies, and Carhartt backpacks to long sleeve tees. There was something for everyone to show their Rocket pride, and onsite fitting rooms for style checks.
Thousands of team members visited the activation in person, with thousands more heading to an online store to explore offerings.
Our Work
Tigers Opening Day Activation
MLB Opening Day marks the official start of a new season, bringing fans together for the first pitch, fresh optimism, and the return of America’s favorite pastime. Rocket team members joined in on the celebration with ballpark fare, giveaways, a DJ, and even a visit from the Detroit Tigers mascot, Paws.
