Our Work
Non-Profit Galas + Events
We produce high-level events that move hearts and prove that fundraising can be both fun and meaningful.
Our Work
beNeFit XII: A Moody Masquerade to Cure NF
A Moody Masquerade to Cure NF, raised over $9 million, contributing to nearly $75 million raised over 12 years. Guests entered through a custom wall of baroque portraits adorned with unique masks, setting the stage for a night of mystery and modern elegance. Cocktails and a silent auction unfolded in a blush-toned, candlelit space rich with layered textures. In contrast, the ballroom revealed dramatic jewel tones, velvet brocade linens, and a grand stage framed by towering 14-foot doors and dripping candelabras. After the program, guests moved to Nocturnal, an afterparty imagining a world where masked animals roamed after dark. Crimson velvet booths, neon art, animal performers, and electric violinists framed in life-sized portraits transformed the atrium into a vibrant, untamed celebration.
Our Work
beNeFit XIII: A Black and White Night to Cure NF
Rock Events partnered with NFX on beNeFit XIII: A Black and White Night to Cure NF, proving monochrome is anything but monotonous. Guests entered through a bold entry installation spotlighting NF facts, setting an immediate emotional connection. A sleek black-and-white cocktail hour led into the Grand Ballroom, where a dramatic split palette, statement-making florals, a fluid fringe ceiling treatment, and a refined stage design supported the night’s narrative.
The evening concluded at Cabana Noire, celebrating an extraordinary $11.5M raised to advance the mission to cure NF. Inspired by the Côte d’Azur, the afterglow offered a lighter, joyful escape — complete with a beachside DJ, pétanque, and a flower market where guests selected bouquets to take home.
Our Work
Henry Ford Health: Destination Grand Ball
Rock Events partnered with Henry Ford Health to produce the annual Destination Grand Ball in Downtown Detroit. Benefiting Henry Ford Health’s vision for the Future of Health in Detroit, the event embraced the theme “A New Day for Healthcare.”
Guests entered a reimagined “new day,” greeted by bright, sunlit florals, golden-hued linens, and rounded design elements that carried the narrative throughout the evening. Upon moving into the main event space, they were immersed in warm, radiant hues of orange and purple, anchored by a custom stage set evoking a sunset—drawing attention to the live auction and paddle raise.
Following dinner, guests transitioned to the afterglow for drinks, dessert, and entertainment. The cocktail space transformed to deep tones of black and violet with mixed metallics that mimicked the night sky. The evening concluded with captivating performances by an aerial violinist and the Brian Alexander Band.
