Our Work
Sporting Event Hospitality
From concept to kickoff, we create hospitality experiences from the ground up that are seamless, electric, and memorable.
Our Work
Rocket Mortgage Hospitality Headquarters (NFL Draft)
Rock Events was proud to create the Rocket Mortgage Hospitality Headquarters – the ultimate hub for Rocket team members and partners during the three-day Detroit NFL Draft. Overlooking all the action from a custom-built patio deck on Woodward, the space delivered a high-energy, fully branded experience from start to finish. Guests could catch every draft moment in a dedicated theater on the big screen, indulge in elevated food and drinks featuring Detroit favorites, espresso martinis, and a roaming old fashioned cart, and shop exclusive custom merch. Interactive activations kept the excitement rolling, from testing athleticism at the vertical jump station to immersive VR games — and for the bold, a permanent tattoo activation made the experience truly unforgettable.
Our Work
Turn 313 Hospitality
The Detroit Grand Prix is a high-speed spectacle where the world’s most skilled drivers compete on an intense circuit filled with sharp turns, long straights, and electrifying action. Fans gathered at TURN313 both inside the Beacon event space in One Woodward, and on the built-out viewing platform outside Turn 3. The all-day event featured a wide variety of food, dirty soda bar, donut “spare tire” wall, racing simulators, and more!
Our Work
Title Sponsor Chalet + Pairings Party, Rocket Classic
The Rocket Classic (formerly Rocket Mortgage Classic) is a professional PGA Tour golf tournament held annually at Detroit Golf Club in Detroit, Michigan, notable for being the first PGA Tour event within Detroit city limits, promoting digital equity via its “”Changing the Course”” initiative, and featuring top golfers competing for significant prize money in a festive atmosphere. It’s a major summer event for the city of Detroit, focusing on community engagement alongside world-class golf.
Rock Events partners with Rocket creative to design the title sponsor 18th Hole Chalet at the Detroit Golf Club. The elevated tent structure featured hardwood flooring, custom graphic walls, elevated lounge and communal seating, and indoor/outdoor spectator areas. Guests of Rocket are greeted at check-in with amenity items to make their visit more comfortable, such as hats and sunscreen, then network and enjoy the PGA action with fellow guests over drinks and upscale catering.
PAIRINGS PARTY
Nearly 400 guests attended the 2025 Delta Dental Pairings Party, an annual tradition during the Rocket Classic PGA event in Detroit, Michigan.
The pairings party is an exclusive evening for players and corporate and community leaders, featuring entertainment, strolling dinner and drinks. The highlight of the evening includes the draw where participating foursomes choose their PGA golfer for the ProAm taking place the following day.
